CQU Project Management education

Managing transition with William Bridges’ change model

Elissa Farrow
October 7, 2013

In previous blog posts I outlined the Kotter and Lewin models of change. Here I will give an overview of William Bridges’ Managing Transition model. I will also give some examples of how I have applied Bridges’ model in practice.

Bridges’ model has 3 steps:

  1. Ending
  2. Neutral Zone
  3. New Beginning

Bridges in particular talks about the psychological transition where people over time become aware of the new situation and the changes that come with that, and work to adapt to that new beginning.

Endings is the first step I see to in my coaching clients as it focuses on the concept of letting go. The process for some is quite hard, filled with resistance of a change to their personal or work circumstances that they may not have wished for. Acknowledgement of this is key.

Some, on the other hand, are very happy with the way things are and some are less so. In a change process it’s a good idea to outline the change in as much detail as possible. Ideally endings come smoother with understandable change, with a rationale they can see.

Bridges says ideally we should avoid being in the neutral zone for too long. This is where we may see an increased level of anxiety and a drop in productivity. Some of the old habits and practices might appear again. In light of possible uncertainty, shorter-term objectives or outcomes might be the best approach. I also work with leaders to ensure they do not overpromise, and they celebrate the wins even if they are small.

In the New Beginnings section Bridges talks about the 4Ps: Purpose, Picture, Plan and Part. Purpose is the ‘why we are doing this?’; Picture is the shared vision of what it will look like, feel like or even sound like; Plan is the detailed plan for getting there using good project management; and Part is all about giving people a part to play in the change through having a role that builds ownership and buy in.

All the Kotter, Lewin and Bridges models and theories need to work within your chosen change methodology, and I encourage you to have a look at the theories that exist. There is a whole body of knowledge out there and in late October 2013 the Change Management Institute will release the first CMBOK, Change Management Body of Knowledge.

Elissa Farrow
Elissa Farrow is the founder of About Your Transition, a business specialising in strategy development and implementation, the Director of Ethics of the International Institute of Project Coaching and the Global Secretary for the Change Management Institute. With extensive experience in strategic organisational change, portfolio, program and project management in the public, commercial and not-for-profit sectors, she has assisted organisations in increasing their delivery maturity by implementing enterprise-wide methodology and building the capability of the people who use them.
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One thought on “Managing transition with William Bridges’ change model

  1. Nice article , I just want to know who is the latest person who improve Lewin old model of three stages ( Unfreez, Move , Freez ) ?? what is the latest improvement and update of that model and in which year was ??


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