Project software Primavera rebrands as Fortior Global

Project management software mainstay Primavera Australia has chosen to rebrand as Fortior Global to better represent its international reach and to acknowledge its diverse service offerings beyond software.

“It is no longer an accurate reflection to be named after the software we originally started our business with,” explained Jim Fairchild, managing director of Fortior Global. “While we remain one of the largest Primavera partners in the world, and continue to invest in that technology, we now also represent several other project-management and controls solutions and have a much broader and deeper services skills base.”

Fortior Global has offices in Brisbane, Melbourne, Perth and Sydney, which service more than 1,300 customers in Australia and the South East Asia region. Demand indicates that the next 12 months will see more offices established in Australia as well as in locations worldwide.

Fairchild also noted that Fortior Global had changed the business make-up, with more software partners than previous years.

“Three years ago our revenue was 70 percent derived from software licensing and 30 percent from services. While software has continued to grow, that figure has now reversed – we are very much a solutions-led business now and able to plan, advise and support larger, more complex projects with customers,” he said.

The company will now focus on finding global partners “that will help us provide the most complete integrated project controls solutions to the market and to keep building out our services capability and expanding regionally,” Fairchild added.