Targeted communication for effective stakeholder engagement
To effectively engage with—and influence—the diverse community within a project, ‘one size fits all’ strategies need to be replaced by a structured methodology. Dr Lynda Bourne on how to evaluate stakeholder communication needs.
4 project stakeholder biases to watch
Are your project stakeholders biased? The short answer to this question is ‘yes’ and to make matters worse, your opinion of your stakeholders, your team and yourself are also affected by bias. Lynda Bourne outlines four common biases you’ll encounter.